ECP Growth

UI/UX DESIGN // COPYWRITING

ECP Growth (formerly Emil Capital), founded in 2011, is an early-stage investment firm known for its hands-on, founder-first approach to backing high-growth brands. As the firm expanded its focus to include B2B companies solving meaningful consumer challenges, it needed a refreshed identity to match its evolution.

After the creative team at Wildfire developed a logo that captured this momentum, I translated that energy into a fully reimagined website. The result is a modern, tech-forward digital presence that clearly communicates their capabilities and values, positioning ECP Growth as a trusted, long-term partner for ambitious founders.

Work completed at Wildfire

View the live site.

I built the design system from the new logo and color palette, turning the brand foundation into a flexible, scalable framework. Every color combination was tested for accessibility, typography was refined for clarity across mobile and desktop, and spacing rules established a consistent visual rhythm. Components, from buttons to forms, were designed with usability and accessibility in mind. The result is a cohesive system that reflects the brand while performing seamlessly across devices.

The previous website was completely static and lacked presence; the new site is built with intention and impact. Images and carousels were designed to grow, scale, and shift in ways that mirror the updated logo’s forms, reinforcing momentum and evolution at every touchpoint. That level of detail isn’t just decorative - it reflects the same precision and forward-thinking mindset that founders will appreciate when looking for a partner.

When the initial copy direction wasn’t fully aligning with the vision for the brand, I stepped in to rewrite the website content to ensure it accurately reflected the company’s positioning and voice. My goal was to create messaging that felt clear, confident, and aligned with the strategy behind the new identity. Taking ownership of the copy allowed the visual design and narrative to work seamlessly together, resulting in a more cohesive and compelling overall experience.

BRB, hanging with my cats. Drop a message and I'll get back to you.