GRAPHIC DESIGN, WEB DESIGN
Shopmonkey is an auto shop management SaaS company that aims to help every auto shop thrive by providing them with a single platform to manage their workflow, accounting, parts ordering, and more. As a graphic designer on the team, I work on a variety of digital marketing projects that support Shopmonkey's brand strategy – including paid advertising campaigns, web pages and graphics, event collateral, social media graphics, podcast and webinar promo materials, presentation decks, and more.
Below are several campaigns that Shopmonkey has run during my time at the company. In the first 5 months on the job, I conceptualized, refined, and exported over 400 digital ads.
The following ads promote Shopmonkey's unique lead generation tool, the Shop Performance Quiz. This 8-minute quiz analyzes the level at which auto shops are operating through a series of business-related questions.
Shopmonkey aims to be a thought leader in the automotive industry, and with each blog post we publish, a unique graphic is created. Often times, the challenge with these is conveying product UI through a simplified marketing lens, while still staying true to the software. Other times, they simply require a subtle nod to the brand.