25th Hour Communications

BRANDING, WEB DESIGN

After 7 months of working as a designer at 25th Hour, I was presented the opportunity to rebrand the company.

The old branding was outdated and busy, with an extremely vast color palette that needed to be narrowed down. Because most of their competitors, as well as the community colleges they work with have dark blue in their branding, we landed on a vibrant color palette that would make them stand out at conferences and through their digital presence, as well as represent the female leadership team.

We ditched the detail-heavy clock logo and outdated fonts for a simple, modern, building block logo concept made from abstract clock shapes – and paired it with a sans-serif brand font.

Awards:

Branding – PLATINUM Hermes Creative Awards 2020

Branding – SILVER Davey Awards 2020

Logo Lockups

Conference Presentation Template

Full Conference Booth & Table Runner

Website Redesign

The highest priority task for the website redesign was the work section. The old 25th Hour website had both an "our work" section with PDFs of case study one-pagers, and a "work samples" page that had thumbnails of one-off projects. The agency produces a large quantity of work and has no shortage of campaigns to showcase results, so we decided to keep the case studies section and give each project it's own page, allowing us to get rid of the PDFs – which drastically improved the usability and accessibility of the website.

Case Study Website Section

BRB, hanging with my cats. Drop a message and I'll get back to you.