25th Hour Communications
After working at 25th Hour as a designer for about 7 months, I was presented the opportunity to rebrand the company. The old branding was outdated and busy, using every color under the sun. Rebranding the company was a daunting task because I wanted to showcase how awesome our team is, without being bias. Plus our company has a hand in almost any kind of marketing you can think of, so I wanted to make sure the new branding reflected that.
I drew inspiration from our female bosses, which is where our main purple shades come from. Our different time zones (since we are a completely remote company) are represented t and all of our individual talents that make us who we are - and the new 25th Hour was born.