Foster USA

WEB DESIGN

Foster Caviness, originally a produce stand founded in 1902, has evolved into a diversified company with operations spanning produce supply, freight, processing, and more. While the company had a strong people-first culture, its brand didn’t clearly reflect its growth and expansion. The creative team at Wildfire modernized and crystallized the Foster brand to better communicate with both internal and external audiences.

In addition to rebranding, the company’s website needed a complete overhaul to improve usability, particularly for users who are frequently on the road. The previous site was difficult to navigate, making it challenging for employees and customers alike to access key information quickly. As the lead designer on this project, I utilized the new branding and created a more intuitive, mobile-friendly experience that streamlined navigation and provided easy access to important resources, allowing users to efficiently find what they needed, no matter where they were.

Work completed at Wildfire

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