branding // packaging // advertising // Copywriting
A little over a decade ago, American consumers began switching their diets to align with their values, and in an attempt to live a healthier lifestyle. Due to this, almond milk saw almost an 80% increase in sales in 2011 alone. Although this is great progress, a lot of the almond milk brands we see today still use a lot of added sugar and harmful ingredients. This goes for the lines of dairy-free yogurt popping up as well. Just aims to break that trend by using only 5 ingredients: filtered water, California almonds, calcium, cornstarch, and sea salt.
The packaging was designed to be reminiscent of glass milk bottles that were delivered through the 60's, with a bit of a contemporary flare. The rest of the branding follows suit, using retro illustrations to add character. The bottle itself is 100% recyclable and reusable in an effort to save the planet; the product inside is 100% natural in an effort to save animals and people.