branding // web design // Copywriting

This alternative to stuffy drab flower shops prides itself on tailoring unique and creative floral solutions that can be ordered from the comfort of home. SpruceUp delivers the perfect plants to its customers – guided by interior design tastes, personality, and lifestyle choices. Clean, fresh, and easy to use, SpruceUp can be viewed as a dating site for people who want to add a little green to their life, but don't know exactly how to go about it.

All of the print collateral is made from 100% recycled materials, and the business cards (which double as seed packets) are biodegradable. SpruceUp aims to help the planet not only through delivering plants, but also by promoting sustainability.