Durasein Change Campaign Microsite

Copywriting

Durasein is a pure acrylic solid surface company based out of China that is rapidly growing their market in America. In order to appeal to the American audience, the Durasein brand needed to adapt to be the complete opposite of its competitors. This market is full of companies that are all about "inspiration" and "making life beautiful" whereas Durasein aims to let their customers have the creative freedom and be the ones who inspire the company. The Change Campaign introduced Durasein's new voice in the market, and needed to be bold, yet relatable.

*Designed by Durasein USA

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