Cauldron & Cupboard

BRANDING // COPYWRITING

This one is near and dear to my heart. My mom had been making natural homemade candles, chapstick, soaps, bath salts, and more for years until she finally decided to share these treasures with others. When she made the decision to create her Etsy store and asked if I wanted to create her logo, I instantly jumped on board. ​

All she gave me was the company name and told me that anything that required water, she would be distilling and setting out on the full moon to charge. The curvature of the logo comes from the idea that her products revolve around the energy of the moon. This also led to the creation of her new tagline, "Made by Moonlight."