GRAPHIC DESIGN // MOTION DESIGN
Stanislaus State came to 25th Hour looking for a campaign that would encourage high schoolers to apply to the college. Our advertising team worked with Stan State's marketing department to write copy that highlighted the benefits of attending Stan State, tying in their brand messaging and tagline of "you belong."
As the designer on this campaign, I was tasked with creating multiple layout options using Stan State's brand guidelines. Once the final direction was decided upon, I created all of the assets for the campaign including Facebook, Snapchat, and Instagram ads, Geofence gifs, a SMART Mailer (postcard), and an OTT video.
Work done at 25th Hour Communications
The marketing team at Stan State favored the ads that incorporated large cut-out images of individual students. After tightening up some of the graphics and typography based on the team's feedback, I was able to drop in the approved ad copy and create the rest of the campaign assets.