branding // app design // copywriting
As the state of our environment worsens, more people are turning to minimalist and zero-waste lifestyles. This involves reducing the amount of plastic, paper, styrofoam, and other single-use items that we use on a daily basis. Overseas, many stores have adapted zero-waste habits already, and the trend is quickly spreading to America. Envi is an experimental branding project for a zero-waste grocery store chain based in the USA.
Due to the stigma around living this seemingly "out of reach" lifestyle, Envi aims to make shopping zero-waste as stress-free as possible. This is why their brand comes off as friendly, trustworthy, knowledgeable, and reflects the societal shift we need to make if we want to help the planet.